In a digital age where user privacy is at the forefront, brands are finding it increasingly difficult to connect with customers meaningfully. With platforms like Meta and Google controlling vast amounts of consumer data, many brands are pouring significant ad budgets into crowded channels, only to receive passive, fragmented data that doesn’t provide much insight into customer intent. This is where WNNR, a gamified data intelligence platform, steps in. Founded by Trigam Mukherjee and Trilokjit Sengupta, WNNR allows brands to regain control of their data in a post-cookie world by transforming simple user interactions into rich, actionable insights.
The Post-Cookie World and the Need for Data Control
The digital advertising landscape has drastically shifted with increasing privacy regulations, such as GDPR, and the eventual deprecation of third-party cookies. In this new era, relying on traditional methods like impressions and click-through rates is no longer enough. WNNR addresses this gap by helping brands move beyond these limitations. By gamifying user interactions—such as reading, sharing, and answering questions—the platform encourages users to voluntarily engage, thus collecting ethical, consent-driven first-party data.
This approach provides a deeper understanding of customer preferences and behaviors, long before they make a purchase. In doing so, WNNR enables brands to discover customer motivations and preferences, all while ensuring data privacy. In a world where data ownership is becoming increasingly crucial, WNNR empowers brands to capture actionable insights without compromising user trust.
WNNR’s Unique Products for Post-Cookie Data Insights
WNNR offers a suite of products that help brands control customer data in a privacy-conscious environment. The three core offerings include:
- WNNR for Publishers (W.Pub): This tool gamifies widgets in media content, engaging readers and encouraging more interactions.
- G/SaaS: A white-labeled, gamified engagement tool brands can embed into their digital platforms to increase customer interaction.
- Ad+: Interactive, gamified ad units that have proven to outperform traditional banner ads in terms of engagement and data capture.
At the heart of these offerings is the Hive Engine (Hyper Intelligence Value Engine), a proprietary data engine that clusters users based on shared behaviors, creating high-quality, actionable cohorts for brands.
Scaling Global Data Control with Ethical Data Practices
WNNR operates under a SaaS-based revenue model and is already seeing early traction. With pilot campaigns running in diverse industries like FMCG, insurance, and consumer electronics, the startup is poised to scale both in India and internationally. The company aims to provide brands with an alternative to traditional digital marketing channels, which are increasingly noisy and impersonal.
By focusing on gamified engagement and the collection of ethical first-party data, WNNR aims to help businesses overcome the barriers posed by high media spends and fragmented digital ecosystems. The platform’s white-label options, GDPR, and DPDPA compliance ensure that brands can confidently manage customer relationships while keeping data security a top priority.
As WNNR continues to evolve, it positions itself as a leader in the new era of data-driven marketing, offering brands the tools to build deeper, more meaningful customer relationships in a post-cookie world.
WNNR is not just another marketing platform—it’s a game-changer for brands seeking to regain control over their customer data and engagement strategies in an increasingly privacy-conscious world.
