Highlights:
- Swiggy has introduced Desk Eats, a workplace-oriented food delivery initiative now accessible in over 7,000 office locations spanning 30 cities.
- The Desk Eats menu is notably expansive, featuring more than 700,000 items organized into curated categories such as “One-handed Grabbies” and “Deadline Desserts.”
- Furthermore, Desk Eats leverages Swiggy’s existing Corporate Rewards Program, offering discounted, value-driven meal options.
Swiggy has rolled out Desk Eats, a dedicated food delivery feature tailored for busy professionals working out of offices. The service covers more than 7,000 office locations across 30 major Indian cities including Mumbai, Delhi, Bengaluru, Gurugram, Pune, Chennai and Kolkata, making it easy for employees to order meals during the workday.
To access Desk Eats, users simply enter “Office” or “Work” in the Swiggy app. Users can choose from an impressive variety almost 700,000 unique food items offered by more than 200,000 restaurant partners. The menu includes everything from light snacks and drinks to full meal options, all thoughtfully designed for easy consumption at the workplace. With its Desk Eats program, Swiggy aims to make lunch breaks more efficient and, in turn, boost productivity at work.
Curated for the Corporate Life
Swiggy Desk Eats is more than just a collection of meals. It’s a set of thoughtfully designed food categories based on how people eat at work. Each group targets a specific need during the workday. These collections include:
- Value Combos which contains affordable full meals for all.
- Stress Munchies offers your favourite comfort snacks for battling those hectic hours.
- Deadline Desserts include sweet treats for tight schedules and cravings.
- Healthy Nibbles brings to you light and nutritious bites at the comfort of your desk.
- Sip-tastic Fuel has a variety of drinks and beverages for a quick energy boost.
- One-handed Grabbies gives you food options that you can relish on while multitasking.
- Teamwork Bites offers meals made for group orders that everyone can enjoy together.
Each of these categories is meant to reduce the time spent deciding what to eat while still offering plenty of variety.
What Are People Ordering?
Swiggy’s early data shows some fun food trends in different cities. In Bengaluru, Chicken Popcorn tops the list under Stress Munchies. Mumbai users prefer Fries, while Gurugram loves Garlic Breadsticks. Across all cities, salads have become the go-to option in the Healthy Nibbles category.
Interestingly, One-handed Grabbies make up nearly 30% of all Desk Eats orders, showing just how much people appreciate food that doesn’t interrupt their workflow. Mumbai currently leads in the number of Desk Eats users.
Making Office Food Easier and Smarter
According to Deepak Maloo, Vice President of Food Strategy at Swiggy, professionals today are short on time but have many choices. Swiggy Desk Eats is their answer to that.
He also noted that while it’s easy to find food online, it’s not always suited for the office. Meals that are mess-free, easy to eat without cutlery, and friendly for group ordering are hard to come by. Swiggy Desk Eats aims to solve that by offering smartly packaged options that work in any office setting.
Built on Swiggy’s Corporate Rewards Program
The Desk Eats rollout builds on Swiggy’s growing Corporate Rewards Program. In just three months, this initiative has partnered with 14,000 companies and reached over 1.5 lakh employees.
As part of this program, employers can give their teams useful food perks, including:
- ₹225 off on food orders
- Up to ₹2,000 off on Dineout bookings
- ₹100 discount on Swiggy Instamart orders
Swiggy Desk Eats extends beyond mere convenience, offering tangible value to professionals who frequently place lunchtime orders. Through cost efficiency and a seamless process, it emerges as a prudent solution for those navigating demanding workdays.
To conclude
In terms of variety, the platform provides access to an impressive assortment of nearly 700,000 food options from over 200,000 restaurant partners. This expansive menu includes everything from light snacks and beverages to comprehensive meals, thoughtfully curated to suit the requirements of desk-side dining. The primary focus remains on enhancing convenience and saving time. By introducing Desk Eats, Swiggy aims to streamline lunch routines, thereby potentially contributing to greater workplace productivity.