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Your Marketing Budget Is Leaking—Here’s How to Audit It

Prakriti Banerjee -
Marketing Audit Checklist: Things You Must Check Before Spending ₹1 More Are you someone who is planning to increase your marketing budget?Read this before spending...
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Lost in the Scroll? Here’s Why Focus Is Your Superpower

Prakriti Banerjee -
The Economics of Attention: Why Focus Is the New Competitive Advantage Nowadays everything around us is online and do you think grabbing attention is...
Business

Series 4.2: Why Intelligence Is Replacing Speed as the New Competitive Advantage

Anagha Jwalapuram -
Introduction: When Everyone Can Move Fast In today’s digital economy, launching a product is no longer the hardest part of building a company. With the rise...
Business

Capital Follows Intelligence | Series 3.4: How Founders Engineer Conviction Before the Pitch

Anagha Jwalapuram -
Introduction: Conviction Is Built Long Before the Room By the time a founder walks into a pitch meeting, conviction is often already decided. Not because investors...
Business

Capital Follows Intelligence | Series 3.2: The New VC Playbook — Fewer Bets, Bigger Conviction

Anagha Jwalapuram -
Introduction: From Spray-and-Pray to Precision Capital In Series 3.1, we explored why smart money is increasingly betting on AI-native startups—companies where intelligence is not an...
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The Rise of Intelligent Capital: Why the Next Billion-Dollar Startups Won’t Build AI — They’ll Power It

Anagha Jwalapuram -
Everyone is talking about artificial intelligence — the models, the breakthroughs, the products.But the real story of this decade isn’t who’s building AI; it’s...
Business

India’s GenAI Startup Boom: 3.7X Growth Signals Big Shift in 2025

Anisha Sahu -
Summary: India's generative AI (GenAI) startup scene is growing rapidly in 2025, with a 3.7X jump in new startups making it the world’s second-largest GenAI...
Brand Spotlight

Trent Posts ₹425 Crore Net Profit in Q1; Revenue Jumps 19% YoY

Anisha Sahu -
Trent Ltd, the retail arm of the Tata Group, had a solid start to the financial year. For the quarter ending June 30, 2025,...
Business

Swiggy Desk Eats: A Smarter Way to Eat At Work

Anisha Sahu -
Highlights: Swiggy has introduced Desk Eats, a workplace-oriented food delivery initiative now accessible in over 7,000 office locations spanning 30 cities. The Desk Eats...
Business

BlackBuck Adds Insurance to Its Full-Stack Platform for Truckers

Saad Khan -
Highlights: IRDAI License secured BlackBuck has obtained a composite corporate agent license effective until July 2028. BlackBuck secured an RBI PPI license paving the...
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